Nachteule Verlag Mockup
Editorial Identity / 2025

Independent Publishing.
Berlin After Dark.

A fictional Berlin publishing house shaped by literature, queer culture and the atmosphere of late-night intellectual life.

01

Concept & Positioning

Nachteule Verlag was imagined as an intimate yet culturally influential independent publisher rooted in Berlin’s literary, artistic and underground scene.

The concept combines the elegance of traditional publishing with the visual tension of contemporary editorial culture — balancing serif typography, rigid layouts and atmospheric imagery.

Inspired by independent art publications and curated bookstores such as Do You Read Me?! , the identity embraces both intellectual restraint and progressive cultural expression.

Editorial Design Digital Experience Brand Identity Art Direction
Nachteule Verlag Wordmark
02

Logo Development

The final owl mark evolved through a series of loose hand sketches, balancing symbolic clarity with a deliberately imperfect, childlike charm. The process focused on creating a character that felt intelligent, slightly mysterious and human — avoiding the cold precision of overly corporate publishing identities.

Nachteule Logo Development Sketches
Nachteule Ink Process Sketch
03

Identity System

Nachteule Owl Mark
Nachteule Wordmark
04

Typography & Editorial Thinking

Built Like Printed Matter

The website structure was designed to resemble stacked editorial layouts — inspired by bookshelves, literary archives and tiled print systems.

Serif and sans-serif typography intentionally coexist throughout the identity to reflect the tension between heritage publishing and modern independent culture.

View Live Website
Editorial Website Layout
05

Cultural Atmosphere

Nachteule Concrete Mockup

More Than A Publisher

Beyond publishing books, Nachteule Verlag was imagined as a living cultural platform hosting readings, poetry slams, comedy nights, release events and experimental discussions.

The visual direction leans into late-night Berlin — quiet luxury, concrete textures, editorial restraint, warm paper tones and cinematic darkness.

The result is an identity system designed to feel intellectual, emotional and culturally layered rather than overtly commercial.

Selected Brand & Identity Projects